Whether it’s a PIM (Personal Information Manager) like a Blackberry or the Palm Treo, an impossibly thin cell phone like the RAZR or SLVR, a wireless broadband card or a handheld PC such as Microsoft’s ultra-mobile PC Origami, one thing is certain –– they are all the latest “must-have mobile devices” for the productivity-minded managerial set.
Online publisher Thomas, Townsend & Kent (TTK) is now offering a new list of prospects that are currently in the market to buy mobile devices.
The number of names in the “Mobile Device Intenders” list is more than 210,000. Pricing for list rental of this file is $125/M, plus $10/M for geo-demographic and behavioral selects.
This list of highly-qualified prospects is comprised of subscribers to two of TTK’s popular e-magazines, Home Electronics Journal and Productivity Journal. Purchase intent data is collected when readers subscribe and complete surveys regularly sent to the reader base.
This self-reported data is then recorded in TTK’s Affluent American’s Database and available for both postal and e-mail list rental. The “Mobile Device Intenders” list skews male and is predominantly upscale, with an average household income of more than $110,000 per year. This list is ideal for offers related to mobile devices, as well as other consumer electronics, including laptops, computers, software, flat-panel TVs, digital cameras, iPods, home entertainment systems and many more.