Why do people have to be jerks? Why do people feel it is okay to rip of their neighbors? Why do people have to be so stupid?
Those are some philosophic questions that won’t necessarily be answered in this blog post… but I might get around to it. =)
About a week ago, I started working with a new client. (Lets say her name was Jan.) We got together, and talked about pricing and domain names, etc. We found and bought a domain name, but my client decided that it would be best to wait 1 week before we actually would start putting together her website design.
(NOTE: There was nothing on her website. Nothing, Zilch, Nada, ABSO-FREAKING-LUTELY NOTHING!)
Before the week is up, Jan calls to tell me that she received an offer from “Google” to place her site on the top of the search engines for a cheap monthly fee. She had agreed and “Google” faxed her a contract to sign and send back. Luckily for her, she called me. Here is what the contract said:
Terms & Conditions
Your site will be found as promised (on the first page for: real estate agent polson, properties for sale polson, real estate for sale polson, home for sale polson, mls listings polson) within 3-5 business days upon account verification. In the event that you are not found on the first page, we will correct the placement within 2 business days and provide a pro-rated credit to compensate you for the time your site was not found as promised. *Company Name* reserves the right to modify search terms at any time to enhance overall campaign performances.
Credit Card / Checking Authorization
I understand that this contract is for a minimum period of 12 months and that *Company Name* is authorized to debit my credit card or checking account monthly during the term for the price of $119.00. After 12 months, the authorization will continue on a month by month basis, unless the customer noted above sends a cancellation by fax to *Company Name* International at 1-866-***-****.
All fees paid prior to cancellation are non-refundable.
If you wish to discuss your account with a *Company Name* Representative, peease contact *Company Name* at 1-866-***-****. the event of default of this contract (10 days past due), I will be responsible for the full amount of this agreement.
Wow! They can get my site so good that it will appear on the first page? No… It’s called Google Adwords, and the price per click for those keywords are like 5 cents! And NOBODY searches those keywords.
If you type in “real estate agent polson” (the first keyword they mentioned) into the Overture Keyword Selector Tool it will tell you that it “doesn’t have any suggestions for those keywords.” In other words, so few people search that term, it doesn’t have statistics on it.
ARE YOU SERIOUS?
You pay $120 bucks a month to hire a company to start a Google Adwords campaign at 5 cents a click on keywords that nobody searches…
There is only one word for businesses like that: Assholes.
You are not providing any sort of service; you’re just pretending to provide a service. You are a teenage prick who thinks that taking advantage of ignorant people is an honest means of making a living…