In today’s digital age, having an online presence is essential for any small business. I’m sure you know that a large percentage of people search for local businesses online before choosing one?
According to a study by BrightLocal, 98% of consumers used the internet to find a local business in the last year, with only 2% NOT reading online reviews before purchasing.* Enhanced Online Business Listings is one of the secrets of creating that online presence for your business.
Building a Website isn’t Enough Anymore
In the past, simply having a website was enough to be found online. However, times have changed. Today, there are millions of websites and with that increasing competition and more savvy consumers, just having a website isn’t enough. You need to actively manage and enhance your online presence to stand out.
Google Looks for Authority and Trustworthiness
Google wants to make sure that a small business is trustworthy before it sends visitors there. One of the most effective ways to build this trust and authority is through online business listings. These listings help search engines verify your business’s legitimacy and improve your local search rankings. For example, businesses with enhanced listings often see significant improvements in their local SEO, leading to higher visibility and more customers.
What Are Enhanced Online Business Listings?
Enhanced online business listings are detailed profiles of your business that appear on various online platforms. These listings include:
- Accurate Information: Ensure your business name, address, and phone number (NAP) are correct across all platforms.
- Photos: High-quality images of your business, products, or services.
- Business Hours: Up-to-date hours of operation.
- Services Offered: A comprehensive list of the services you provide.
- Customer Reviews: Positive reviews from satisfied customers.
- Ratings: Star ratings that reflect customer satisfaction.
- Links to Website and Social Media: Easy access to your website and social media pages.
- Product Listings: Detailed descriptions of your products.
Improving Customer Trust and Engagement
Enhanced listings do more than improve your search rankings—they also enhance customer trust and engagement. Listings that include detailed information, high-quality photos, and positive customer reviews provide potential customers with a better understanding of what to expect. For example, when a customer sees a well-maintained listing with positive reviews, they are more likely to trust and choose that business.
Real-Life Benefits of Enhanced Business Listings
Fazoli’s is a leading Italian restaurant chain that serves freshly prepared pasta entrees, Submarinos® sandwiches, salads, and pizza to approximately 30 million guests each year. When they started their Enhanced Business Listings along with their online campaign, they saw a 3.6x growth in online sales and 32% year-over-year growth in clicks to unbranded searches.
Enhanced online business listings are a powerful tool for building your business’s authority and trustworthiness online. By providing accurate, consistent, and comprehensive information, you can improve your search rankings, attract more customers, and ultimately grow your business.
This is why Enhanced Business Listings are included in all of our SEO Packages.
Get Enhanced Business Listings Now
If you don’t want to build out and maintain 100 business listings yourself, we have a connection with a great service that automates the process! We can offer 20% off the normal price! Contact us today to enhance your listings and improve your SEO. Our team specializes in optimizing business listings to help you achieve better visibility and higher rankings.
Don’t miss out on this opportunity to maximize your online presence and attract more customers!
Contact Us and mention this blog post to get 20% off!
BrightLocal’s 2023 Customer Review Survey found that in 2020, 98% of consumers used the internet to find information about local businesses.