Google Business Profile (GMB) is more than just a business listing—it’s a powerful marketing tool that helps improve SEO, engagement, and brand visibility. If you’re not posting regularly on GMB, you’re missing out on potential customers.
Why Posting on GMB Matters
- Businesses that post regularly see 50% more engagement than those that don’t.
- Google prioritizes active businesses in local search results.
- Posts give potential customers up-to-date insights into your business.
What to Post on GMB
Knowing what to post on your Google Business Profile is crucial for engaging potential customers and maintaining visibility in search results. Your posts should be informative, engaging, and provide value to your audience. Here are some types of posts that work best:
- Promotions & Special Offers: Limited-time discounts and exclusive deals.
- New Products or Services: Showcase what’s new in your business.
- Company Updates: Announcements, changes in business hours, or events.
- Customer Testimonials: Highlight great reviews from satisfied clients.
- Behind-the-Scenes Content: Give a personal touch by showing your team in action.
Pro Tip: Use high-quality images and videos to make your posts stand out.
How Often Should You Post?
Consistency is key when posting on GMB. Regular updates show Google and potential customers that your business is active and trustworthy. Here’s how often you should be posting to maximize engagement and visibility:
- Post at least once per week to stay active in Google’s algorithm.
- For promotions or time-sensitive updates, post 2-3 times per week.
- Track performance using Google Insights to see what type of content gets the most engagement.
How to Post GMB Updates
If you’ve never posted on your Google Business Profile (GMB) before, don’t worry! Follow these steps to get started and keep your business profile engaging and optimized.
Step 1: Log in to Your Google Business Profile
- Go to Google Business Profile Manager.
- Sign in using the Google account associated with your business.
- Select your business location if you manage multiple locations.
Step 2: Create a New Post
- Click on “Add Update“ in the left-hand menu.
- Choose the type of post: Update, Offer, or Event.
Step 3: Add Content to Your Post
- Write a compelling description – Keep it engaging and relevant.
- Upload a high-quality image or video – Visuals increase engagement.
- Include a CTA button – Choose options like “Call Now,” “Learn More,” or “Book.”
- For Offers & Events, set start and end dates.
Step 4: Publish Your Post
- Review your post to ensure accuracy.
- Click “Post” and your post will be live!
Pro Tip: Use keywords naturally in your post descriptions to help Google recognize the relevance of your business.
How GMB Posting Benefits SEO
Regularly posting on your Google Business Profile helps improve your local search ranking and makes it easier for potential customers to find you. Here’s how posting benefits your SEO efforts:
- Keeps your profile active, signaling to Google that your business is engaged.
- Helps you rank higher in local search results.
- Encourages customer interaction and builds trust.
- Increases click-through rates to your website.