About Aroma Coffee
Aroma Coffee is a small-batch, certified organic and fair-trade coffee roastery based in Santa Fe, New Mexico, specializing in high-altitude, shade-grown Arabica beans sourced from sustainable farms around the world. With roots dating back more than 30 years—originally as a roastery café in Portland, Oregon—they focus on carefully roasting coffee in the North Beach tradition, aiming to highlight the natural flavor, body, and aroma of each bean rather than relying on dark, burnt profiles or additives. Today, they offer a wide range of blends, single-origin coffees, decafs, organic selections, flavored coffees, and wholesale options, all reflecting their commitment to ethical sourcing, environmental responsibility, and premium flavor crafted through experience and thoughtful roasting.
Project Description
We built a brand-new, modern WordPress website designed to showcase Aroma Coffee’s products with a clean, fast, and mobile-responsive experience. Using WooCommerce as the foundation, we created a full eCommerce system tailored for coffee sales—including organized product categories, optimized product pages, and an easy-to-manage setup for coupons, discounts, and seasonal promotions. The site was customized using one of our high-performance WordPress themes, fully updated with Aroma Coffee’s logos, brand colors, and photography to deliver a cohesive and professional online presence.
Here’s a consolidated overview of major features included in the site build:
- WooCommerce setup with product categorization and optimized product pages
- Easy system for coupons, discounts, and sales
- Shipping and tax configuration for compliance and fulfillment
- Brand-aligned design with theme customization, updated pages, and mobile responsiveness
- Security, backup, ADA compliance, analytics, and SEO tracking integrations
- Full testing, debugging, launch support, and a video tutorial on how to add products
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