{"id":4986,"date":"2023-06-12T08:13:00","date_gmt":"2023-06-12T15:13:00","guid":{"rendered":"https:\/\/www.websitesinaflash.com\/?p=4986"},"modified":"2023-06-17T10:31:45","modified_gmt":"2023-06-17T17:31:45","slug":"avoiding-the-spam-folder-unmasking-the-email-deliverability-villain","status":"publish","type":"post","link":"https:\/\/www.websitesinaflash.com\/2023\/06\/avoiding-the-spam-folder-unmasking-the-email-deliverability-villain\/","title":{"rendered":"Avoiding the Spam Folder: Unmasking the Email Deliverability Villain"},"content":{"rendered":"\n
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Consider these two distinct scenarios that perfectly illustrate why email deliverability is a critical factor for businesses today. <\/p>\n\n\n\n

Scenario One: Website Contact Form<\/h2>\n\n\n\n

You’ve been working tirelessly on generating leads from your website. Money has been invested in ads, you’ve built a commendable following, and everything seems to be falling into place. Your forms are filled out by potential clients eager to know more about your offerings, only…you never receive these precious emails. The potential leads, and the time and money invested in attracting them, are all lost in cyberspace. Frustrating, isn’t it?<\/p>\n\n\n\n

Scenario Two: Email Campaigns<\/h2>\n\n\n\n

Now imagine another situation. You’ve meticulously crafted a brilliant email campaign to reach out to your customers, showcasing your latest product or service. You click ‘send’, satisfied with a job well done. Days turn into weeks, but all you hear is crickets. There are no responses, no inquiries, and no noticeable spike in website traffic or sales. It’s like your message fell into a black hole.<\/p>\n<\/div><\/div>\n\n\n\n

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What you’ll find in this post:<\/h2>\n\n\n\n

Introducing the Villain: Poor Email Deliverability<\/a><\/p>\n\n\n\n

The Challenges of Email Deliverability<\/a><\/p>\n\n\n\n

Solution #1: WordPress SMTP Plugins<\/a><\/p>\n\n\n\n

Solution #2: WordPress Management<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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The Villain: Poor Email Deliverability<\/h2>\n\n\n\n

In both scenarios, the villain of the piece is the same: poor email deliverability<\/strong>.<\/p>\n\n\n\n

Email deliverability refers to the ability of an email to reach the intended recipient’s inbox without being filtered out or blocked. It is a critical yet often overlooked aspect of online business operations. If your email deliverability is compromised, your emails could end up unseen in the spam folder, or worse, not delivered at all. This not only disrupts communication but also leads to missed business opportunities and a potential decrease in customer engagement and revenue.<\/p>\n\n\n\n

Enter Websites in a Flash, your dependable ally in the quest for impeccable email deliverability. We tackle the problem of emails being marked as spam or getting blocked entirely, making sure your business messages always hit the mark. With the right WordPress solutions like “SMTP WordPress settings” and “plugin SMTP WordPress”, we help you say goodbye to the dreaded spam folder, and hello to seamless, effective email delivery. Stay tuned as we delve deeper into the issue and our robust solutions.<\/p>\n<\/div><\/div>\n\n\n\n

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Your Ally in Email Deliverability<\/h2>\n\n\n
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At Websites in a Flash, we have a deep understanding of the digital landscape and the challenges businesses face. A common problem that is only getting worse in 2023 is emails being marked as spam or getting blocked entirely. Many of our new clients and acquaintances have expressed their frustrations with getting their important website notification emails delivered.<\/p>\n\n\n\n

In this post, we delve into the nitty-gritty of email deliverability and our robust WordPress SMTP solutions<\/strong> to keep your business communication uninterrupted and efficient. Say goodbye to the dreaded spam folder, and hello to seamless, effective email delivery.<\/p>\n<\/div><\/div>\n\n\n\n

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Dissecting the Issue: The Challenges of Email Deliverability<\/h2>\n\n\n\n

Understanding the problem is the first step towards finding the right solution. So, what exactly makes emails from business websites end up in spam folders or get blocked?<\/p>\n\n\n\n

Email Filtering: A Double-Edged Sword<\/h3>\n\n\n\n

Email filters are designed to protect us from unwanted or potentially harmful emails. However, this protective mechanism can be overzealous, categorizing legitimate business emails as spam based on certain triggers, such as the use of specific words or phrases, an excessive number of links, or even large image files. The most common trigger we see our business website clients hitting is sending from a new or unproven IP address.<\/p>\n\n\n\n

The Server Rejection Conundrum<\/h3>\n\n\n\n

Another common hurdle is server rejection. This can occur if the recipient’s email server perceives your email as a threat or if your email server is blacklisted due to suspicious activity. Even something as simple as sending a high volume of emails in a short period can raise red flags, causing your emails to be blocked.<\/p>\n\n\n\n

The Impact Email SMTP on Businesses<\/h3>\n\n\n\n

Poor email deliverability can significantly impact businesses. Communication with customers can be disrupted, marketing campaigns can fall flat, and customer trust can take a hit, leading to potential loss of revenue. In other words, it’s a problem that no business can afford to ignore.<\/p>\n<\/div><\/div>\n\n\n\n

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Improving Email Deliverability with WordPress: SMTP Plugins to the Rescue<\/h2>\n\n\n\n

Now that we understand the problem, let’s explore the solutions. WordPress offers various plugins that can enhance your email deliverability, particularly SMTP plugins. Additionally their are settings at the Domain Name level (SPF Record) which help to convince email servers that your emails are in-fact legitimate emails. But which WordPress SMTP Plugin<\/strong> should you use, how does it help improve email deliverability and what is an SPF Record? <\/p>\n\n\n\n

Unpacking SMTP Plugins<\/h3>\n\n\n\n

SMTP, or Simple Mail Transfer Protocol, is a communication protocol used for sending emails across networks. A WordPress SMTP plugin uses this protocol to send your emails, bypassing the usual WordPress mail function which often is the primary culprit in your emails being marked as spam.<\/p>\n\n\n\n

Websites in a Flash can help you set up and configure WordPress SMTP plugins to connect with SMTP Services like SendGrid and MailGun, or connect your website to your email SMTP server to improve email deliverability. We understand the ins and outs of SMTP configuration in WordPress, ensuring that your emails have the best chance of landing in your customers’ inboxes.<\/p>\n\n\n\n

Recommended WordPress SMTP Plugin<\/h3>\n\n\n\n

Postman SMTP<\/a><\/strong> is a tried-and-tested plugin for WordPress that has been supporting businesses in their email deliverability efforts for many years now. Born out of the need to have a reliable, effective, and user-friendly email solution, Postman SMTP has consistently delivered high performance and adaptability. This WordPress SMTP plugin has carved a niche for itself by offering features that ensure your emails reach their destination, bypassing common pitfalls such as spam folders or blocks. For WordPress websites, Postman SMTP can be a game-changer. It simplifies the task of setting up a mailer by providing a setup wizard, and it supports a wide array of SMTP services, including both Gmail and SendGrid. It also offers an email log, which enables you to track every email sent from your website, adding a layer of transparency and control to your WordPress email settings. In essence, Postman SMTP is your go-to tool for transforming your email deliverability woes into a seamless and efficient communication system.<\/p>\n\n\n\n

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