NOTE: This post is over 2 years old and is no longer totally correct.
I know that a blog can really help to increase your website content. A blog shows the Search Engines that there is actually someone behind this website, and they actually care about their website.
When I started this blog at the beginning of this year, I was trying to research whether it was better to have two medium-content heavy sites that link to each other, or one site with all of the content.
My main Website Design Website is Websites in a Flash. This site has 20-30 pages of content, and got approximately 400 unique visitors a month. (This is primarily from Search Engines.)
I knew that this blog would have many pages of website-terms, so I decided to host it on my Ashton Sanders website as a subdomain. The purpose of this was to see if two medium sized sites linking to each other would create an increase in unique visitors for both my Main Website and my Blog.
Obviously, my Blog had an increase in visitors (because it didn’t have any before). Surprisingly, it has totally surpassed my normal website, although I guess it shouldn’t be surprising.
My Websites in a Flash website increased to about 650 Unique visitors. It also finally got back to PR4, but I’m not satisfied with that product. So, I’ve moved my blog to my Websites in a Flash Site, 301 redirects and all. I will now be testing my statistics/results on this new server, and will give you another update after 4 or 5 more months.
My findings, so far, from this test lead me to believe that it is best to have your blog on the same domain as your main website, but a final verdict will come in early 2008.
Note: After this Search Engine Optimization test, the only thing I have to test for myself if whether a blog on your website is better as a subfolder or subdomain.
-Testing the Bounds of the Internet