There are so many websites on the Internet, it’s a safe bet to say there are at least 10 others that talk about the same general things (if not 70 million as there is for the “Website Marketing” keyword ). How do you beat out the competition in your niche? Lucky for you, there are a number of different methods to promoting and driving traffic to your website. Here are two standard options:
Search Engine Optimization
Search engine optimization is a very popular topic in the website world. To briefly summarize the subject, search engine optimization is the act of optimizing your website to communicate with the search engines 1) what your website is about and 2) that you are the best resource on the topic.
To quote my friend and mentor at Words in a Row Search Engine Optimization:
Search engine optimization is the single most effective thing one can do to market a website on the net. Marketing websites is not yet a science — it’s still an art form.
It is important that your website developer understands the art of search engine optimization while building or tweaking your website. You never want to send the “wrong signals” to the search engines.
Their are many kinds of online advertising techniques. One that can be a very profiable form of online advertising and doesn’t take too long to set up is Pay-Per-Click advertising with the search engines. Google also has a advertising program (called the “content network”) that puts your advertisements on normal websites. This is a great way to get some immediate traffic to your website and if used intelligently, can become a great source of reliable income.
Breaking the Mold
Here is a small selection of the websites we have had the privilege to promote: